Free Essays on Promotion

Promotion is communicating information between seller and potential buyer to influence attitudes and behavior through advertising, publicity, or discounting. It is part of the four P’s that make up a marketing mix in which includes price, product, place and promotion. The basic promotion objectives are informing, persuading, and reminding relates to AIDA model. The AIDA model consists of four promotion jobs getting Attention to make customers aware of company products, hold Interest to get customers to remember when shopping , arousing Desire inform customer need and want of product, and obtain Action the customer purchase decision. On May 8, 1886 a pharmacist named Dr. John Pemberton invented Coca-Cola syrup. Pemberton’s bookkeeper suggested the Coca-Cola because of the two ingredients found in the syrup which were coca leaf and kola nut. For a better look in advertising he changed the spelling of kola with a C. Coca-Cola was a medicine that contained traces of cocaine. The first year sales of Coke averaged nine drinks a day adding up to total sales for that year of fifty dollars. Pemberton took a loss because the year expenses were just over seventy dollars. In 1888 Pemberton sold the company and died shortly after. The use of cocaine was controversial and the company decided to use only coca leaves. It also stopped advertising as a medicine for headache and other illnesses. The Coca-Cola Company use a combination mass selling, personal selling, and sales promotion. Mass selling is communicating to large numbers of potential consumers at the same time. Coca-cola advertises in magazines, newspapers, radio, television and signs. Most of the TV and radio commercials have a celebrity endorsement to appeal to the youth. Suggesting that if they can drink so should you. You can find everything on their internet website from new brands to upcoming social events. Publicity is another way to promote without having to pay... Free Essays on Promotion Free Essays on Promotion Promotion is communicating information between seller and potential buyer to influence attitudes and behavior through advertising, publicity, or discounting. It is part of the four P’s that make up a marketing mix in which includes price, product, place and promotion. The basic promotion objectives are informing, persuading, and reminding relates to AIDA model. The AIDA model consists of four promotion jobs getting Attention to make customers aware of company products, hold Interest to get customers to remember when shopping , arousing Desire inform customer need and want of product, and obtain Action the customer purchase decision. On May 8, 1886 a pharmacist named Dr. John Pemberton invented Coca-Cola syrup. Pemberton’s bookkeeper suggested the Coca-Cola because of the two ingredients found in the syrup which were coca leaf and kola nut. For a better look in advertising he changed the spelling of kola with a C. Coca-Cola was a medicine that contained traces of cocaine. The first year sales of Coke averaged nine drinks a day adding up to total sales for that year of fifty dollars. Pemberton took a loss because the year expenses were just over seventy dollars. In 1888 Pemberton sold the company and died shortly after. The use of cocaine was controversial and the company decided to use only coca leaves. It also stopped advertising as a medicine for headache and other illnesses. The Coca-Cola Company use a combination mass selling, personal selling, and sales promotion. Mass selling is communicating to large numbers of potential consumers at the same time. Coca-cola advertises in magazines, newspapers, radio, television and signs. Most of the TV and radio commercials have a celebrity endorsement to appeal to the youth. Suggesting that if they can drink so should you. You can find everything on their internet website from new brands to upcoming social events. Publicity is another way to promote without having to pay...

Doublet and Triplet Adjectives

Doublet and Triplet Adjectives Doublet and Triplet Adjectives Doublet and Triplet Adjectives By Mark Nichol Thanks to the tendency of the English language to borrow freely from various languages, we often end up with two or more similar words often, one derived from Latin and one or more taken from one of its daughter languages (French, usually) that develop distinct meanings. Here are five sets of such words. 1. Adamant/diamond (Latin adamas, â€Å"diamond†): Adamant originally denoted a supposedly impenetrably hard stone (including a diamond) and now applies to an extremely hard object or substance, while diamond refers to the hardest known mineral, which is, interestingly, employed in industry and in jewelry alike. Adamant, as an adjective, refers to an unyielding attitude. Diamond is used in adjectival form only to modify a reference to jewelry (for example, â€Å"diamond ring†) or machinery (for example, â€Å"diamond saw†) or to denote an exclusive category (for example, â€Å"Diamond Class membership†). 2. Frangible/fragile/frail (Latin frangere, â€Å"to break†): Frangible describes something easily broken, either accidentally (such as glassware) or deliberately (such as a frangible bullet, designed to disintegrate on impact rather than ricochet). Fragile and frail both mean â€Å"weak,† but fragile generally refers to objects, while frail usually applies to people. Both terms are also used in reference to intangibles (for example, â€Å"a fragile peace,† â€Å"a frail hope†). 3. Frantic/frenetic/frenzied (Latin phreneticus, referring to inflammation of the brain): These three words have similar meanings, but for the first two, at least, the connotations are distinct. Frantic refers to excited activity, but the sense is usually that a frantic person is in an anxious, distraught, highly emotional state. Frenetic more neutrally implies excessive activity, confusion, or excitement. Frenzied, meanwhile, suggests an abundance of excitement or emotion. 4. Regal/royal (Latin regalis, â€Å"kingly†): Regal and royal both pertain to something suitable for or suggestive of a king or his court, but regal has the added sense of â€Å"magnificent† (for example, â€Å"regal splendor), while royal is employed less often that way and is often used more neutrally (for example, â€Å"a royal pardon†). Royal may also apply to intensify the word it modifies, as in â€Å"a royal pain.† 5. Secure/sure (Latin securus, â€Å"without care†): Secure means â€Å"safe, protected† or â€Å"confident† or â€Å"dependable,† while sure suggests certainty, reliability, or inevitability. Secure has a more formal feel to it (for example, â€Å"She was secure in her knowledge†), while sure is often used casually (for example, â€Å"Are you sure?†). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:20 Words with More Than One SpellingBest Websites to Learn EnglishWhat’s the Best Way to Refer to a Romantic Partner?