THE TIMES OF GERSHWIN Essay - 1207 Words

George Gershwin is one of the most celebrated composers of modern times. He is Famous for bridging the gap between Jazz and Classical music, and developing a new kind of popular music that held a genuine, American voice. With such pieces as his Rhapsody in Blue and Concerto in F he has become the most widely played American composer of all time. Although he boats having one of the most recognizable names in modern music, many people do not truly know the story behind it all. The Early Years His Childhood Gershwin was born in Brooklyn, New York on September 26, 1898 to Morris and Rose Gershwin, Russian born Jewish immigrants who had come to America only a few years earlier. (Pollack) Gershwin had 3 siblings; an older brother names†¦show more content†¦Not much later, the Gershwins purchased a piano for George’s brother Ira. However George took much more of an interest in it than Ira and quickly became enamored with the piano. Ira soon stopped piano lessons and George began to take them instead. (Malchis and Gale) He was soon immersed in music entirely and went to concerts and performances on a regular basis. Soon enough he out grew the neighborhood piano teacher and with the help of some friends began to take lessons from Charles Hambitzer, who believed Gershwin had a lot of talent. It was not long before Gershwin knew what he wanted his place in the world to be. Getting Started In 1914 Gershwin decided to drop out of high school in order to enter the field of music, despite his mother’s warnings of its financial instability. He went looking for jobs and became a song plugger for a company named Jerome H. Remick and Co. As a song plugger he advertised the pieces made by his company and persuaded radio announcers to play their music on the air. Gershwin enjoyed this field of work as it let him listen to much popular music. During this time Gershwin continued to play the piano and write songs. In 1916 he published his first title, â€Å"When You Want ‘Em You Can’t Get ‘Em, When You Have ‘Em You Don’t Want ‘Em,† a very provocative piece for it’s time, speaking of the many prostitutes that filling the New York streets at that time. This is a verse from the song as written in Joan PeysersShow MoreRelatedEssay on George Gershwin (1898-1937)1254 Words   |  6 PagesGeorge Gershwin (1898-1937) George Gershwin, born in Brooklyn, New York on 26 September 1898, was born the second of four children of Morris and Rose Gershovitz, Russians who immigrated to New York in 1891. George and his family lived on Manhattans lower east side in a poor Jewish community. After settling down in New York, his father changed the family name to Gershvin. It was George who later altered his last name to Gershwin when he entered the professional world of music. Most ofRead MoreRhapsody In Blue Essay1252 Words   |  6 Pagesclassical influences, and by grounding it firmly in the time and space in which it was conceived – showing it was a product that redefined high culture in America. First of all, it can be argued that Rhapsody in Blue marked a turning point in the path of George Gershwin’s musical career. It came after Al Jolson had recorded the pop-hit Swanee, but before Gershwin’s other crucial works, such as An American in Paris and Porgy and Bess. In George Gershwin: His Life and Work, Howard Pollack describes Gershwin’sRead More George Gershwin Essay1643 Words   |  7 Pagesthe most influencial composers of the 1920’s was George Gershwin. Gershwin was the most celebrated and wealthiest American composers of the 1920’s. In this paper I will discuss Gershwin’s life as a child and his upbringing and how his music expressed the dreams of every American Citizen by mixing different styles of music like Jewish, black, jazz, classical, blues and put them into one genre and created absolute music. George Gershwin was born in Brooklyn, New York on September 26, 1898.Read MoreGeorge Gershwin s Opera Porgy And Bess1417 Words   |  6 PagesGeorge Gershwin‘s opera Porgy and Bess is said to have been racist and outdated even in the time that it was written in 1935. There are many aspects of this work that are incorrect and prolong stereotypes about African Americans by depicting them as violent and religious. Gershwin classified this opera as a folk opera, a term which was offensive to African Americans. George Gershwin, arguably a great composer, composed an opera that is considered to be controversial due to its negative representationRead MoreGeorge Gershwin Essay examples970 Words   |  4 PagesGeorge Gershwin is one of the greatest influences to American music in the 20th century. His compositions can be found throughout the entertainment world, ranging from Broadway to motion pictures. Though he had a short career, George Gershwins music continues to bring inspirati on and delight almost sixty years later. On September 26, 1898 George Gershwin was born to the Gershowitz family as Jacob Gershowitz. The Gershowitzs were an immigrant family that lived in Brooklyn, NY at the time. His parentsRead MoreGeorge Gershwins Rhapsody in Blue Essay examples780 Words   |  4 PagesGeorge Gershwin was a popular and successful American pianist and composer. He composed music for movies, Broadway musicals, opera and the concert hall. He combined classical music and jazz to his style. George Gershwin was born on the 26th of September, 1896 in Brooklyn, New York. His original name was Jacob Gershwin. On 11st of July, 1937 he died after his brain surgery at the age of 37 in Hollywood, California. His grave is in Westchester Hills Cemetary, Hastings on Hudson, New York. He was theRead MoreMusical Progress Essay1055 Words   |  5 Pagesnew pieces of music. In the first half of the 20th century major progress was made in music, this progress was done by composers like George Gershwin and Igor Stravinsky. The two composers although of diverse musical genres and particular time periods had a common theme, they both created music that pushed the boundaries for their respective styles. Gershwin with his early Jazz pieces and Stravinsky with his early neoclassicist work both created pieces that are still performed in the 2000’s. AlthoughRead MoreEssay about Rhapsody in Blue661 Words   |  3 PagesGeorge Gershwin was one of the most prolific American composers of the 20th century. He was born in Brooklyn, New York in 1898 to Ukrainian immigrants, Morris and Rosa Gershowitz. He began to study piano at a young age and was instructed by noted piano teacher Charles Hambitzer. After dropping out of high school at the young age of 15, he began his career as a song-plugger. A song-plugger was somebody who demonstrated new sheet music to be sold in a music store. He did this for three years andRead MoreAn Analysis Of George Gershwin s An American Folk Opera 1641 Words   |  7 Pages also titled Porgy. The play was premiered on Broadway and featured an all-black cast, which played a role in its success among white audiences as an â€Å"uncontested authentic performance† of Southern black culture. It wasn’t until 1933 that George Gershwin signed on to compose an opera based on Heyward’s novel, and not then until 1935 that Porgy and Bess: An American Folk Opera was premiered at the Alvin Theater. Before we can understand the evolution of the American folk opera, we must first defineRead MoreComparing Commercials : Gatorade And Powerade843 Words   |  4 Pagesat a huge arena there in Chicago. The boy starts to walk into a gym. When he comes through the doorway, he is transformed into Derrick Rose an NBA player standing in his former Chicago Bulls gym. Then we hear a piano playing simple notes one at a time. Derrick Rose takes a drink of the blue Powerade while Tupac reads, ?Don?t ask me Why?. Ask me How In the Gatorade commercial, they show video clips of a young basketball athlete playing in an intense game. Those video clips are alternated with

The Scope Of Nursing Practice - 1573 Words

Multistate Licensure The scope of nursing practice is regulated and outlined by the State Board of Nursing for each state. While every eligible student takes the same National Council Licensure Exam (NCLEX), minimum education requirements and eligibility may differ state to state (Potter, Perry, 2013). Since nurses must have a license for each state practiced in, this becomes complicated for those working near state borders, occupational nurses for companies operating in multiple states, and traveling nurses. Obtaining and upholding individual state licenses can become burdensome and expensive. To circumvent this issue, the Nurse Licensure Compact (NLC) came into fruition to allow nurses to practice in participating states while only†¦show more content†¦The NLC provides a â€Å"mutual recognition model of nurse licensure that allows a nurse to have one license†¦ and to practice in other states†¦ subject to each state’s practice law and regulation† (Litchfield, 2010, p.1). In order to have a multistate license a nurse must have primary residence in an NLC participating state, have licensure as a Registered Nurse or Licensed Practical Nurse/Vocational Nurse in good standing, and meet all the states requirements of licensing (NCSBN, n.d.a). When practicing in states other than the nurse’s primary residence, even though it may be a compact states, the nurse must adhere to each individual states practice law and regulation. That means that the nurse must know and adhere to each individual states Nurse Practice Act (NPA) to be sure to practice under its parameters which have the â€Å"full force and effect of the law† (NCBSN, n.d.b). The NPA establishes a Board of Nursing, education standards, scope of nursing practice, titles and licensure, requirements for licensure, and grounds for disciplinary actions (NCSBN, n.d.b). While organization for the NLC started in 1996, the first participating states passed it into law in January 2000 (Litchfield, 2010). Starting out with just four states, Maryland, Texas, Utah, and Wisconsin (Litchfield 2010), the NLC

Ancient China’s Web Quest Free Essays

|   | Ancient China Web Quest| | Use the following links to answer your questions. Write your answers on your worksheet. | 1. We will write a custom essay sample on Ancient China’s Web Quest or any similar topic only for you Order Now | China is located on the continent of _____China is entirely located on the continent of Asia___________________. http://www. rcps. org/mch/worksheets/ancient_china/where_is_china_located. htm | 2. | The capital of China is ____Beijing____________________________. http://www. rcps. org/mch/worksheets/ancient_china/capitalofchina. htm | 3. | There are 3 major rivers in China. Two of those rivers start with the letter â€Å"Y†. They are the _______Yangtze River, the Yellow River, and the Pearl River. _______________ http://www. rcps. org/mch/worksheets/ancient_china/geography_china. htm | 4. | The Himalayas are the highest mountain range in the world. The name of the highest peak (mountain) in that range is ______The highest point (mountain) in China is Mount Everest (8,850 meters tall)_____ _________________. http://www. rcps. org/mch/worksheets/ancient_china/geography_china. htm | 5. The longest structure ever built by man, covering about 4000 miles, is the ___Great Wall _________ ______________ _______ ____________. http://www. rcps. org/mch/worksheets/ancient_china/gw_China. htm | 6. | Gunpowder was invented by the Chinese. The first fireworks were probably made by stuffing _____gunpowder__________ into some _______ bamboo _______ sticks. http://www. rcps. org/mch/worksheets/ancient_china/fireworks. htm | 7. | Another invention from China is sil k. Silk is made from _____China___________________. ttp://www. rcps. org/mch/worksheets/ancient_china/silk. htm | 8. | Ancient Chinese and even some Chinese shopkeepers of today use this object to do math like we use a calculator. It is the ___Abacus___________. http://www. rcps. org/mch/worksheets/ancient_china/abacus. htm | 9| Something the Chinese invented to show direction is the ___Compass____________. http://www. rcps. org/mch/worksheets/ancient_china/compass. htm | 10. | On windy days, these things will fly. They are ______Kites______________. Some Chinese kites are designed as animals and they can roll their _____eyes_________. http://www. rcps. org/mch/worksheets/ancient_china/kites. htm | 11. | Name two more Chinese inventions. __________paper__________________  Ã‚  Ã‚  Ã‚   _______________ movable type printing _________________ http://www. rcps. org/mch/worksheets/ancient_china/inventions. htm | 12. | The Chinese use characters or little pictures to write. Another word for this type of writing is _____ Calligraphy _________________. http://www. rcps. org/mch/worksheets/ancient_china/calligraphy. htm| How to cite Ancient China’s Web Quest, Essay examples

Sociology Peer Pressure

Question: Discuss about theSociologyfor Peer Pressure. Answer: Introduction The behaviour of a person and the way that person will live in society hugely depends on the social conditions where that individual is living. A number of factors can affect the social condition of a person (Dumas, Ellis and Wolfe 917-927). Starting from the people until the culture all affects an individual. I will be writing this memoir to throw light on one such social aspects of the society name peer groups or peer pressure. My family hail from Africa and until now, we had to suffer due to the differences in the colour of our skin. However, I will write about the issues of peer pressure I was a victim of such issues in my adolescence. I hail from Africa and our culture is entirely different from the culture of Canada. The United States being a developed country, most of the families are well to do. Even if our family migrated from Africa long time back, yet our culture is different from the ones who are living in Canada. Even if we financially stable, yet we are not allowed to spend much on luxury or go out with friends. Thus, in faced a lot f problems while dealing with the my friends when I was an adolescent and was going to school. The first issue that I faced from the peer groups is with the social class. The children in Canada are outgoing and many of the adolescents indulge in drinking at an early age. Alcohol may not be an important thing in life, but the teenagers in school feel consumption of alcohol is style statement and indulge in the activity. I felt the pressure from the groups mainly because the families from where they belong are modern and the parents did not mind their children going out and consuming alcohol (Joffres et al. e003423). The difference in the background from the other children in my class at times made me isolated from the rest of the group. I was not well acquainted with the consumption of alcohol and mainly depended on soft drinks whenever there was a party. Moreover, I kept myself away from any of the alcohol parties. At times, I was made fun of my color and community when I used to stay away from drinking. Due to the peer pressure, I tried drinking alcohol like my friends and faced serious consequences like blackout and nausea. It was again a moment of shame for me as I was made fun of that event (Levesque, Li and Pahal). As I was teenager, the difference in ethnicity affected me to a huge extent as I started feeling that there was something wrong in me, as I could not gel with the children in my groups. I found out some people who belonged from Africa and were permanent settlers in Canada. Howler, some of them have been able to adjust with the culture of other Canadian children and have taken to drinking, while some have completely isolated themselves from the group (Yang, Schaninger and Laroche 559-567). I felt even more frustrated with the thought that I will not able to live life like any normal Canadian. Due to the difference in the culture and the peer pressure, that main issue that I faced while in school is with socializations. As I used to feel pressurized in school, I started building an idea that all white people must be the same in every region and in the society where we lived. As a result, I stopped socializing with people and stopped going to places. I only interacted with family ad the people of my race and ethnicity. Quite like me, many children who are suffering from the issues of peer pressure. Some of the peer pressures help children get good habits while some push the children into bad habits (Dub). The following image shows the effect of peer pressure on the children. Figure 1: Effect of peer pressure (Source: Zeiger) Nineteen percent of the children said that they could give up talking in cell phone while driving if the peer groups do the same. This instance supports that fact that peer groups can help an individual to gain good habits. Twenty-three percent of the teenage girls feel pressurized from the peer groups to have sex. Thirty-three percent of the boys who are between the age of 15-17 years feel pressurized to have sex due to the peer groups. Fifty-five percent of the teenagers tried drugs because they feel that once their friends are trying, they should also try. Seventy percent of the individuals said that they started smoking mainly because they saw their friends doing so. Many children think that an actions is cool or feel that as their friends are doing and hence they do not think twice before indulging in any activity (An 382-394). In the article, Peer Pressure: the Silent Killer? by Erika Katz, the bad choice by a teenager girl was pointed out. Hannah who was a very obedient girl made a bad choice and suffered from an accident when she went out for car surf (Katz). The types of pressure from the friends could be different, but it affected the children in a negative manner either physically. The girl urged the author to share the story so that the teenagers restrict themselves from submitting to peer pressure. Conclusion After evaluating my instance and relating the events with the perspectives of various authors, I can conclude that peer pressure will prevail in the society. I felt pressurised from for drinking and was made fun of my skin colour. The studies show that teenagers feel the peer pressure for sex, smoking and other things. Finally, they end up hurting themselves. It is the duty of the parents to become friends of their children and notice any change in the behaviours of their children. The support from the family is the best way to help a child grow in spite of the pressure from their peers. References An, Weihua. "Instrumental Variables Estimates Of Peer Effects In Social Networks".Social Science Research50 (2015): 382-394. Web. Dub, Dani-Elle. "How Parents Can Identify And Deal With Peer Pressure, Bullying".Global News. N.p., 2016. Web. 11 Nov. 2016. Dumas, Tara M., Wendy E. Ellis, and David A. Wolfe. "Identity Development As A Buffer Of Adolescent Risk Behaviors In The Context Of Peer Group Pressure And Control".Journal of Adolescence35.4 (2012): 917-927. Web. Joffres, Michel et al. "Hypertension Prevalence, Awareness, Treatment And Control In National Surveys From England, The USA And Canada, And Correlation With Stroke And Ischaemic Heart Disease Mortality: A Cross-Sectional Study".BMJ Open3.8 (2013): e003423. Web. Katz, Erika. "Peer Pressure: The Silent Killer?".The Huffington Post. N.p., 2012. Web. 11 Nov. 2016. Levesque, Annabel, Han Z. Li, and Jasrit S. Pahal. "Factors Related To Patients' Adherence To Medication And Lifestyle Change Recommendations: Data From Canada".International Journal of Psychological Studies4.2 (2012): n. pag. Web. Yang, Zhiyong, Charles M. Schaninger, and Michel Laroche. "Demarketing Teen Tobacco And Alcohol Use: Negative Peer Influence And Longitudinal Roles Of Parenting And Self-Esteem".Journal of Business Research66.4 (2013): 559-567. Web. Zeiger, Stacy. "Statistics On Peer Pressure".LoveToKnow. N.p., 2016. Web. 11 Nov. 2016.

AIDS Related Stigma essays

AIDS Related Stigma essays Since the appearance of AIDS in the late seventies and early eighties, the disease has had attached to it a significant social stigma. This stigma has manifested itself in the form of discrimination, avoidance and fear of people living with AIDS (PLWAs). As a result, the social implications of the disease has been extended from those of other life threatening conditions to the point at which PLWAs are not only faced with a terminal illness but also social isolation and constant discrimination throughout society. Various explanations have been suggested as to the underlying causes of this stigmatization. Many studies point to the relationship the disease has with deviant behaviour. Others suggest that fear of contagion is the actual culprit. Examining the existing literature and putting it into societal context leads one to believe that there is no one cause. Instead, there would appear to be a collection of associated factors that influence societys As the number of people infected with HIV increases, social workers are and will be increasingly called upon to deal with and serve PWAs. Although not all social workers chose to work with PLWAs, the escalating incidence of HIV infection is creating a situation in which seropositive people are and will be showing up more often in almost all areas of social work practice. This paper aims to examine AIDS related stigma and the stigmatization process, hopefully providing insights into countering the effects of stigma and perhaps the possibility of destigmatization. This is of particular pertinence to the field of social work due to our growing involvement with the HIV positive population. Association to Deviant/Marginal Behavior One of the most clearly and often identified causes of AIDS related stigma is its association to deviant behaviour. The disease has had and still does have a strong association for many to ...

Born of the Fourth of July essays

Born of the Fourth of July essays The narrator gets wounded in the war of Vietnam. There are many wounded soldiers around him but he gets rescued by a black man. All the injured man get loaded in amtracs that drive them into different war camps (hospitals).There he gets operated because he cant move his legs. All the others around him are screaming, because they have to suffer incredible pains. One day before they left Vietnam forever a general arrives in the camp and hands a Purple Heart over to everyone, in the name of the president. After that he leaves Vietnam with a plane. He comes into the St. Alban Naval hospital in Queens together with the others. It was the first time they could laught. His therapy starts. He is working very hard. He lifts weight every day, but his fight against the wheelchair has just begun. He moves into a new hospital, which is completely different. He feels totally desperate, because he notices that he will never be able to go to the toilet or to have sex and he cant to sports anymore. He never tells the family about that, but he trains very hard every day and within the help of the new machines he will learn walking again. Jimmy and Dick the two therapists are suppoting him. Ron compares the hospital with a madhouse, a wild zoo with the patients as its animals. In this chapter he remembers his youth. He was a fanatic sports-man, especially baseball was one of his favourit subjects. He watched every game. He went to the movies with his friends and as a result of this he wanted to become a soldier by the US-marines. He and his friends played war the whole day long. One day he was fascinated that the Russains were the first nation that sent a satelitt into space. This was the so called Spunik. But he was very proud of Amerika when they also managed to send a satelitt into space. He started to train his body and loved watching his muscles in the mirror. At the same time he began to wrestle in the school team. He was qui...

Intro to business Assignment Example | Topics and Well Written Essays - 500 words - 2

Intro to business - Assignment Example This has pushed away the desire of many willing to work at the stores. Moreover, in most cases, most people in urban areas are liberals who probably target the nearby shops where stuff goes for just about as cheaply compared to the Wal-Mart stores. This has contributed immensely to retrenchment of the Wal-Mart stores. As an expedient solution to the food desert problem, exertions have been made to finally make it possible the entry of Wal-Mart to lucrative urban markets from which it has long been excluded (Roberts and Berg 160). Wal-Mart’s corporate management team has over the past decades toiled inside its ‘Bentonville Bubble’ in order to win the approval of zoning commissions and committees. This entails focusing on the operational efficiency, the growth of the company and its subsequent profits. However, this has proved not efficient enough and the company has widened its sights, built networks of employees, government agencies, nonprofits and suppliers to ‘green’ its supply chain. By seeking the approval of zoning commissions and committees, Wal-Mart will be in a position to increase its profitability. In order for the company to excel, it has cultivated closer relationships with its suppliers that have immensely contributed to initiatives. Moreover, Wal-Mart has gone further to build bridges between environmental nonprofit organizations and suppliers (Roberts and Berg 149). Most importantly, relying on external network collaborates such as the NGO’s has allowed the company to accomplish most of its objectives devoid of major investments since suppliers tend to absorb most of the costs of certification. Arguably, retailers often face a fast-expanding, multi-pattern competitive set that deprive them the opportunity to realize where they are heading. Wal-Mart as one of the leading companies in terms of sales may face quite a range of challenges once it runs significantly smaller stores. Change in technology and use

Marketing Strategy of Samsung Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Strategy of Samsung - Assignment Example From this discussion it is clear that  Samsung Electronics is a South Korean based multinational electronic products manufacturing and marketing company. It is the flagship subsidiary of Samsung Group and has been the world’s larges technology company in terms of revenue since the year 2009. The Samsung group was incorporated in the year 1969 and Samsung Electronics was founded in the year 1988. However the history of the company dates back to 1938, when it was founded by Lee Byung-chull as a trading company. It is presently headquartered at Suwon, South Korea and is headed by Gee-Sung Choi. The company has presence all over the world and employs around 221,726 people. Some of the major products of the company include LCD and LED panels, mobile phones, semiconductors, televisions, digital cameras, tablet PCs, and home appliances among others.This essay stresses that in the context of its mobile phone division, the company has been witnessing colossal growths since the mid of 2000. According to industry experts, the major reasons behind the growth is the introduction of low and mid ranged phones and providing Android operating system with the high range phones. Another driving factor was the introduction of several phones at the same which allowed the company to make the availability of wide range of options for the customers. In addition, promotional technique, strong distribution network, and superior after sales service also played crucial roles.  ... According to industry experts, the major reasons behind the growth is the introduction of low and mid ranged phones and providing Android operating system with the high range phones. Another driving factor was the introduction of several phones at the same which allowed the company to make the availability of wide range of options for the customers. In addition, promotional technique, strong distribution network, and superior after sales service also played crucial roles. The company caters to business segment as well as consumer segment and targets almost all the age groups. Figure 1 – UK market Share of Mobile phone Companies (Source: Smith, 2012) The section below will carry out a SWOT analysis and will provide insights into the competitive landscape of the mobile phone industry of UK. 2. Situation Analysis 2.1 SWOT Analysis Strengths Samsung manufactures products in such a way that most of the operating system and application software can be easily integrated with it. This gives an edge to the company over its rivals. Especially, integration with the android OS allowed the company to gain high market share. Apart from that, another major reason for the company to embrace maximum mobile phone market share is their excellence in engineering department. This has led the company to ensure effective and efficient production. Hence, the research and development, along with the engineering department can be considered as an area of competency for the company (Tolentino, 2000). Another major strength of the company is the product innovation and design. With superior design and product features, Samsung has been able to surpass Apple’s sales figures in the US market, which is the home of Apple. The mobile phones of the company are eco

Contemporary Issues in Community Corrections Research Paper

Contemporary Issues in Community Corrections - Research Paper Example This means that the main objective of corrections should just not to operate secure, orderly, protected and affordable prisons, but also to enhance public safety by ensuring that is an efficient inmate transition (Parent, & Barnett, 2002). Research conducted over the years has shown that prisons and community corrections are intricately linked to a point where a change in one affects the other. In nearly all the cases, arrests lead to jail time, convictions lead to initial trial, and depending on the severity of the crime, the offender is released to the community and if the community correction fails, the offender goes to prison. In reality, a very small minority comes into contact with criminal justice interventions meaning most of them go through community correction. It is therefore ideal to ensure that the right correctional method is administered to ensure that the community correction does not fail (Parent, & Barnett, 2002). Prison administrators are without doubt instrumental that prisons operate smoothly and in preparing the inmates for safe release. These two goals are related in an empirical manner in that any poor institutional behavior is tied to the higher rates of post-release crimes. Over the years, research has shown that the most effective method of ensuring that prisoners have good conduct is by setting up efficient correctional programs. In this case, for correctional facilities to be secure and safe, prison administrators ought to certify that the correctional platforms that they develop are based on evidence based practice (McGuire, 2005). For prisons, the concentration on short-term operational goals is logical but in most cases this can effortlessly diminish the available economic and human resources. In most cases, such concentration leaves minimal resources for the agencies to fulfill its commitment on the wider objectives of effective corrections as well as public safety.

Kelloggs The Worlds Leading Breakfast Food Manufacturing Business Marketing Essay

Kelloggs The Worlds Leading Breakfast Food Manufacturing Business Marketing Essay Introduction Kelloggs company formed in 1906 became worlds leading breakfast food manufacturing business. Well known for its brand of cereals, Kelloggs had thirty per cent (30 %) share of the breakfast food market in the world. Kelloggs has its main market in United States, Canada and Australia. Fruit Loops, Frosted Mini-Wheat, Corn Flakes and Corn Pops are the most popular products by Kelloggs (Kelloggs, 2011). Marketing strategy can be defined as the plan of actions targeted to a certain group of people for whom the products are made, to make an image of the products in the minds of these people. Usually big companies spend a lot of funds on their marketing research in order to come up with ideas of formulating a marketing plan (Grant, 2010). Kelloggs follow its marketing strategies in a vey clear way. It has targeted its customers and tries to retain the share it has in the market currently. Kelloggs company has its mission and vision very clearly stated which it follows in its marketing plan as well (Boyer and Hult, 2005). Kelloggs Competition The market for the breakfast food has a oligopolistic nature and therefore there are few number of companies and all enjoy a big chunk of market share. These companies include Kelloggs, General Mills, Quaker Oats and Post. Due to nature of the market, there is a very less price wars among the companies. Among these companies only Kelloggs is the one who deals in only cereals, other companies have diversified in other types of food as well. Therefore Kelloggs made its focus on just the cereals and gained its revenues out it. Kelloggs SWOT Analysis Strengths One of the biggest strengths of Kelloggs is that it has existed in the market for over hundred years because of which people recognize its name and it carries a very strong brand recall as well as high brand awareness. Maximum share occupation in the market of approximately 42% globally which is almost thrice of its competitors. A very large range of well managed products. An image in the market of healthy and nutritious food products Kelloggs has an image of good corporate social organization, because of its recent campaign of share your meal with Kelloggs it has gained a good perception in consumers mind. This campaign was about sharing the breakfast pictures with the company and the company will save money on photography with which it will give charity to poor for breakfast (Rave Reviews, 2011). Weaknesses There are low barriers to entry in the market The products produced by Kelloggs need extensions or upgrading because of the facts that they have not launched any new product in last four years due to which all of the products are in their maturity phase, soon to enter into declining phase. Soon the costs of production is expected to go high due to the increase in the utility rates because of which the prices will have to be increase, jeopardizing the market share. Due to lack of diversification, it is expected that Kelloggs might loose its market the same way its share is getting low in US market. Opportunities Kelloggs can extend and diversify its range of products by launching new flavours or changing the packaging style etc. Kelloggs has the potential to capture the new markets as well which are still left un exploited. Kelloggs has a chance to take over the small companies dealing in breakfast food stuff which will benefit Kelloggs by increasing its production capacity. Threats Because of low barriers new entrants are entering posing competitive threat to Kelloggs. Increase in the utilities which in turn are increasing the production cost for Kelloggs. The price wars between the market giants and the Kelloggs. Cheaper technology giving ease to new entrants to enter into the market. Kelloggs Competitive Edge Kelloggs has its competitive edge in the market because of its experience of years, it has been in the market since 1906 which makes it more than hundred years in the industry because of which it has strongest brand identity among all breakfast food sector. Researches prove that people when asked about a company which comes in their mind on listening the word cereal, they replied with Kelloggs. This has helped Kelloggs to gather a huge number of loyal customers who might prove to be an asset even if the prices goes up, they will remain customers of Kelloggs (Kelloggs Company, 2010). Kelloggs has another competitive edge which it utilizes in its operations; it is strategic planning of business. Kelloggs top management as well as the lower staff is well integrated through the strategic planning and get well coordinated in their actions because of it which results in effective and efficient operational outcomes. This not only helps the management to take correct decisions at exact time but also helps them to maintain the relations with their customers effectively (Kelloggs, 2011). Another competitive advantage that Kelloggs enjoys is that the market for breakfast food follows Oligopoly concept of economics, there are few players in the market amongst whom Kelloggs has the top position with the highest market share both company wise and the product wise. Kelloggs Targeting and Positioning Targeting deals with the selection of a certain segments of population and then choosing one or two out of them to cater to the needs of people belonging to those segments (Applbaum, 2004). Kelloggs has its target segments into different categories the major two are discussed below. Kids Kelloggs has targeted its few products for Kids giving an impression of healthy food before starting the day and leaving for school. The age range to which Kelloggs cater to in Kids category is between 4 years to 10 years (Brand Republic, 2002). Health Conscious People Kelloggs has always maintained an image of healthy and nutritious food manufacturers in the market and therefore its target market also incorporates people who are health conscious and want to maintain their weight and shape. To ensure that such image is maintained in the market, Kelloggs started showing its ingredients and nutritional values on their products packaging. Kelloggs Positioning Strategy Kelloggs has positioned itself differently in different countries throughout the world. In the places where Kelloggs has a strong market share or has been operating for a long time has positioned itself an expensive healthy food, such strategy is followed in places like United States and United Kingdom. In places like India or Taiwan, where Kelloggs is a new brand and is in the stage of attracting customers, it has launched itself on relatively lower prices but has maintained the quality of product at the same par (New York Times, 1994). Kelloggs Marketing Strategy Kelloggs is following currently many marketing and promotional strategies, some of these promotional strategies are discussed below Free in the Box Kelloggs Free in the box offer includes coupons of $3 to $5 attached on the marked boxes of products. Internet Kelloggs has many internet campaigns currently which includes a game of racing cars introduced for kids in which there is the life line of Kelloggs and picking up Kelloggs boxes increases the points of the player. Another internet based promotional technique is that on playing games and collecting points, winner gets gift hampers from Kelloggs including Kelloggs products to attract the kids towards itself. Movie Tickets Another offer valid in Kelloggs products is just to fill the form available at the back of the products, mail it to the given P.O Box no and receive free movie tickets. Kelloggs has the largest share in the market, but because of the low barriers to enter, Kelloggs might face some troubles retaining such share so Kelloggs is left with the option of focussing on the fourth (4th) P of Marketing Mix. Recommendations There is always a room for improvement and recommendations in the operations of a business, therefore some of the recommendations which Kelloggs can follow and which might bring some good change in their efficiency and results are discussed below. Kelloggs cost has been increasing due to increase in utility rates; to cut down its cost it can shift its production plant to country with low labour cost like china. Kelloggs has potential to capture new markets which are un-exploited still by other competitors as well. This will help it to increase its market share as well share in the capital. Kelloggs has been able to retain its loyal customers because of its efficient strategic planning but Kelloggs should plan its marketing plan in such a way that their loyal customers should suggest the brand to others too, this needs some research in the marketing department. Kelloggs has been there in the market for over hundred years but still it should start a campaign of word of mouth through some tactical marketing move, as it is proven by researches that word of mouth increases sales. Kelloggs products have reached their maturity level and needs some kind of upgrading and changes, the market still is high and demands for cereals and ready to eat food stuff therefore Kelloggs can take advantage of the fact and just by changing the packaging or adding new flavours it can increase its market share and shift its products graph towards developing stage again. Because of low barriers to enter, new entrants are entering and posing competition to Kelloggs. Kelloggs should take over the few small companies dealing in the same market. As Kelloggs targets towards children through its products, it should organize such events where the characters endorsing the Kelloggs products in advertisements can play and conduct some fun activities amongst children and their mothers. Kelloggs should target schools as well, through in-school marketing, children adapt more and put a pressure on their parents to use the same product they have seen other friends using at the school. Kelloggs no matter has been the market leader for quite a time but still to maintain the same position it should come up with new products with new creative and innovative ideas. In some of the countries where culture plays an important role, Kelloggs should target through cultural events and occasions. At the time of religious festivities, there should be some new schemes and campaigns like at the time of Christmas for Christians, Eid for Muslims and Easters and Divali for Hindus. Kelloggs has indirect competition too so to overcome that; it should market itself in such a way as to prevent its customers from shifting to substitutes like indirect competitors. Kelloggs should introduce toys and stationary for kids with the brand identity of the rabbit and bear characters it shows in the advertisements. This will increase the brand awareness and the kids will get emotionally attached to the characters in shape of their toys and would pressurise their parents to make purchase of the same item. Kelloggs should once a year launch a cartoon movie including all he characters of its products showing them healthy and in positive light using Kelloggs products. Such advertising techniques have always been successful in the past. Kelloggs spend a big amount on its marketing and advertising, it should use the celebrity endorsements as well because people tend to copy the celebrities more rather than the athletes that Kelloggs have been showing in its advertisements. Internet marketing through social networking has taken a surge suddenly, Kelloggs should outsource such promotional activities and should work on it in order to attract people using these mediums. Conclusion Kelloggs has been in the market for more than hundred years. It is very difficult for any other company to take the position of Kelloggs in the market and therefore Kelloggs enjoys its position but yet it deals and takes care of all the issues that might jeopardise the position it holds in the market. Managing the operations in a strategic way and planning the marketing tactics in such a way that it maintains the market share and retains its loyal customers by providing them the best and healthy food, coming up to the expectations of the customers.

Luck, Moral Guilt and Legal Guilt Essay -- Philosophy essays

Luck, Moral Guilt and Legal Guilt      Ã‚   The question of whether luck should play a role in our assessment of other people is fundamental to human society. Our judicial laws express the view that we are responsible for our actions-in other words, luck does have a bearing on the determination of legal guilt; since legal guilt is theoretically based on moral guilt, this means that luck is usually considered to have a bearing on moral guilt as well. However, there are serious difficulties with this system of judgment. Indeed, I believe that it is neither advantageous nor even logically plausible to accede to either side of this debate: simply admitting to one extreme (e.g., that luck should never be considered when assessing others, or vice versa) automatically creates a multitude of problems. If we do consider luck when assessing someone's moral character, we open ourselves to the very real possibility of punishing two people unequally for the same exact action or intention, which is incompatible with our notion of j ustice. Yet if we decide that luck should not be a factor, we are in effect embracing the notion that we are not responsible for our actions, and in such a case, punishment would be futile; without legal guilt and punishment, however, society would be chaotic, which again assaults our notion of justice. We shall see that this issue is closely tied in with the more general idea of free will vs. determinism, which itself is a fundamentally disturbing problem. As long as the free will debate remains inconclusive-as most people feel it is-so too will the debate over moral luck remain unresolved.    In order to examine this issue, it is beneficial to start with a specific example: consider a person who happens to ... ... leads to chaos. Yet factoring in luck fails to punish those who are immoral but have good luck, while punishing only those who have bad luck. I maintain that a satisfactory answer to this question is impossible because, as I stated earlier, the issue of moral guilt in relation to luck is based heavily upon the idea of free will versus determinism, a problem which is fundamentally troublesome. With no clear way to decide the issue of free will vs. determinism, it is equally unclear how we should decide the issue of moral guilt. Should luck play a part in the assessment of a person's character? As I asserted at the start of this discussion, I believe that such a determination is logically implausible.    WORKS CITED Nagel, Thomas. "Moral Luck." Reason and Responsibility, 9th edition. Joel Feinberg, ed. Belmont, CA: Wadsworth Publishing Co., 1996: 515-521.

A Book Review on “The Wisdom of Confucius”

† When you see a good man, try to emulate his example, and when you see a bad man, search yourself for his faults. † That quote is one of the many morals stated by the ancient Chinese philosopher, Confucius, which we still live by today. The Wisdom of Confucius, edited and translated by Lin Yutang, takes the best things said and said about Confucius and put them into one three hundred page book. It follows his life, from his lowly birth in the small town of Tsou, to his death as one of the world†s greatest philosophers. The book also shows his ideas and beliefs on such subjects as education, politics, and music, subjects still evident in modern day society. The book is mainly comprised of sections and chapters taken from ancient Chinese literature and translated into English by Yutang. He has also added his own commentary and a very lengthy introduction. Some of the books that Yutang used were: The Analects, written by one of Confucius† disciples Mencius, Spring and Autumn, written by Confucius himself, and The Book of Songs, which includes over three hundred Chinese songs and anthems edited by Confucius. Confucius was born in the small town of Tsou, Lu in 551 BC. His real name was Ch†iu K†ung. Ch†iu literally meant â€Å"hill†, and he was named this because he was born with a large bump on his head. The name Confucius means â€Å"K†ung the master. † When he was a young boy, Confucius† father and mother died and were buried together at Fangshan, a town in eastern Lu. While he was still grieving a corrupt official told Confucius that the baron of his city was giving a banquet for all of the scholars and he as not invited. This upset Confucius greatly so he left Lu. On his deathbed , the baron of Lu, Li Meng, told his son, Yi Meng, that Confucius was the descendant of a great nobleman. He also told him that Confucius would grow up to be a great philosopher, and Confucius returned to his home country of Lu, and more and more disciples came to study under him. He never stayed in the same spot for a long time. He would travel from place to place in China for long periods of time. The books calls these times as â€Å"periods of wanderings. It was during these periods of wanderings that the books were written that recorded his sayings and teachings to his disciples. These books are what has made him one of the most famous philosophers. The book does not go into any detail about where he went or what he was doing during the periods of wanderings. It only talks about what was going on in China at that period of time. The rest of the book has Confucius opinions and sayings on certain subjects. It is mostly â€Å"Confucius said this, and Confucius said that. There were a lot of interesting uotes in this part of the book, but it was extremely hard to read without falling asleep. On the subject of education, Confucius said â€Å"Forever occupy your thoughts with education. † He is telling the reader that you should always think about learning something new. You should be open to learning something from anyone you meet, no matter how old or smart you think you are. He also said â€Å"Teaching is half learning. † This means that the person who is teaching is also learning from their students. When asked the question â€Å"What do you think of repaying evil with kindness? Confucius replied â€Å"Then what are you going to repay kindness with? Repay kindness with kindness, but repay evil with justice. † Confucius† main teaching subject was gentlemen like conduct. He believed the best way to live you life was being kind . I thought this book was very hard to read. The beginning was alright when it was talking about his life, but when it got to his quotes it got tiring to read the same thing over and over. It would be a good book to read if you wanted to find a quote to make yourself sound cool in conversation or to do a report on philosophy.

About Arata Isozaki, Architect of Japanese New Wave

About Arata Isozaki, Architect of Japanese New Wave Arata Isozaki (born July 23, 1931 in Oita, Kyushu, Japan) has   been called emperor of Japanese architecture and an engineer of controversy.   Some say he is Japans guerrilla architect for defying conventions, challenging the status quo, and refusing to establish a brand or architectural look. Japanese architect Arata Isozaki is known for using bold, exaggerated forms and inventive detailing. Born and educated in Japan, Arata Isozaki often integrates Eastern ideas into his designs. For example, in 1990 Isozaki wanted to express a yin-yang theory of positive and negative space when he designed the Team Disney Building in Orlando, Florida. Also, because the offices were to be used by time-conscious executives, he wanted the architecture to make a statement about time. Serving as offices for the Walt Disney Corporation, the Team Disney Building is a startling postmodern landmark on the otherwise barren stretch of Floridas Route I-4. The oddly looped gateway suggests gigantic Mickey Mouse ears. At the buildings core, a 120-foot sphere forms the worlds largest sundial. Inside the sphere is a serene Japanese rock garden. Isozakis Team Disney design won a prestigious National Honor Award from the AIA in 1992. In 1986, Isozaki was awarded the prestigious Royal Gold Medal from the Royal Institute of British Architects (RIBA). Education and Professional Accomplishments Arata Isozaki studied at the University of Tokyo, graduating in 1954 from the Department of Architecture in the Faculty of Engineering. In 1946, noted Japanese architect Kenzo Tange (1913–2005) had organized what became known as the Tange Laboratory at the University. When Tange received the 1987 Pritzker Prize, the jury citation acknowledged Tange to be an inspiring teacher and noted that Arata Isozaki was one of the well-known architects who studied with him. Isozaki honed his own ideas about Postmodernism with Tange. After school, Isozaki continued an apprenticeship with Tange for nine years before establishing his own firm in 1963, Arata Isozaki Associates. Isozakis first commissions were public buildings for his hometown. The Oita Medical Center (1960), the 1966 Oita Prefectural Library (now an art plaza), and the Fukuoka Sogo Bank, Oita Branch (1967) were experiments in concrete cubes and Metabolist concepts. The Gunma Museum of Modern Art (1974) in Takasaki City was a more high-profile and refined example of his previous work- stacked concrete cubes- and the beginning of his museum architecture commissions. His first US commission was in Los Angeles, California, the Museum of Contemporary Art (MOCA) in 1986, which led Isozaki to become one of Walt Disneys architects. His design for the Team Disney Building in Orlando, Florida (1990) put him on Americas Postmodernist map. Arata Isozaki is known for using bold, exaggerated forms and inventive detailing. The Art Tower Mito (ATM) in Ibaraki, Japan (1990) bears this out. An otherwise subdued, low-level arts complex has at its center a shiny, metallic array of triangles and tetrahedrons rising over 300 feet as an observation deck to the cultural buildings and the Japanese landscape. Other notable buildings designed by Arata Isozaki Associates include the Sports Hall, Olympic Stadium in Barcelona, Spain (1992); Kyoto Concert Hall in Japan (1995); Domus Museum of Mankind in La Coruà ±a, Spain (1995); the Nara Convention Center (Nara Centennial Hall), Nara, Japan (1999); and the Weill Cornell Medical College, Qatar (2003). In Chinas 21st century building boom, Isozaki has designed the Shenzhen Cultural Center (2005), the Hezheng Museum of Natural History (2008), and with Yasushisa Toyota hes finished Shanghai Symphony Hall (2014). Well into his 80s, Arata Isozaki took on the CityLife Project in Milan, Italy. Along with Italian architect Andrea Maffei, Isozaki completed the Allianz Tower in 2015. With 50 floors above the ground, the Allianz is one of the tallest structures in all of Italy. The modern skyscraper is stabilized by four buttresses. It was possible to use more traditional techniques, Maffei told designboom.com, but we preferred to emphasize the mechanics of the skyscraper, leaving them exposed and emphasizing them with a gold color. New Wave Styles Many critics have identified Arata Isozaki with the movement known as Metabolism. More often, Isozaki is seen as the catalyst behind the imaginative, Japanese New Wave architecture. Beautifully detailed and composed, often conceptually powerful, the buildings typical of this avant-garde group are strongly single-minded, writes Joseph Giovannini in The New York Times. The critic goes on to describe the design of MOCA: Pyramids of various sizes serve as skylights; a half-cylinder barrel roof covers the library; the main forms are cubic. The galleries themselves have a visual stillness about them that is particularly Japanese....Not since the French architectural visionaries of the 18th century has an architect used solid geometric volumes with such clarity and purity, and never with his sense of playfulness. - Joseph Giovannini, 1986 Learn More Arata Isozaki by Arata Isozaki and Ken Tadashi Oshima, Phaidon, 2009Japan-ness in Architecture, essays by Arata Isozaki, MIT Press, 2006The Museum of Modern Art, Gunma by Arata Isozaki, Phaidon, 1996New Wave Japanese Architecture by Kisho Kurokawa, Wiley, 1993 Sources: Metropolitan Museum of Art; Modern Architecture by Kenneth Frampton, 3rd ed., TH 1992, pp. 283-284; Arata Isozaki: From Japan, A New Wave of International Architects by Joseph Giovannini, The New York Times, August 17, 1986 [accessed June 17, 2015]; Interview with Andrea Maffei on the Realization of Milans Allianz Tower by philip stevens, designboom, November 3, 2015 [accessed July 12, 2017] [IMAGE CREDIT]

Monogamy as an acceptable system of marriage in America

Monogamy as an acceptable system of marriage in America The choice between polygamy and monogamy family patterns requires considering the psychological, sociological, and spiritual aspects of marriage. The definition of family as a spiritual union of two partners is a weighty argument for justifying monogamy as the only acceptable practice of marriage in the United States.Advertising We will write a custom essay sample on Monogamy as an acceptable system of marriage in America specifically for you for only $16.05 $11/page Learn More The forms of families differ significantly throughout the world and the choice of the appropriate pattern depends upon the religious, philosophical and cultural background of a particular community. Monogamy as the marriage between two partners is recognized as the only legal form of marriage in the United States (Mooney, Knox and Schacht 161). At the same time, there are some situations in which the cultural background of an individual contradicts the current legislation of the count ry in which he/she lives. For example, immigrants who come from the countries in which the polygamy is accepted, as a rule, do not give up their accustomed lifestyles but have to hide it from the community. According to the current legislation of the United States, polygamy can become the ground for deportation. The question is whether the state should make an exception for those who have polygamy families because of their ethnic origin and the system of their beliefs. However, it would mean that people who can justify their persuasions with their system of beliefs would have the right for violating the law because along with the ethnic origin and cultural background the polygamy is rooted in the system of beliefs. The assertions of Augustine, an influential philosopher and theologian, concerning the family as a spiritual union of two people have not lost their actuality nowadays and might be taken into account for solving the moral dilemma of the acceptable family patterns. Analyzi ng the marriage of Adam and Eve before the Fall as a purely spiritual relationship, Augustine tried to define the concept of sin with regards to family and procreation (Reynolds 241). Augustine shifted the emphasis from procreation as the primary and natural motivation for marriage towards satisfying the spiritual needs of the spouses. Considering the customs and the cultural background of the American community, the marriage traditions are rooted in the Christian doctrines which depreciate polygamy as an example of lust. Still, even the interpretation of the Bible Holy Scripture concerning polygamy and monogamy is not unanimous and the examples of patriarchs who lived with several wives and had children with their lovers gave rise to the prolonged debates. Explaining this controversy between the Bible teachings and the personal example of patriarchs, Augustine pointed at procreation as the only their motivation for marrying several women. â€Å"He [Jacob] used the women not for se nsual gratification, but for the procreation of children† (Braun 247).Advertising Looking for essay on rhetoric? Let's see if we can help you! Get your first paper with 15% OFF Learn More Taking into account the changes in the system of beliefs and the society norms, the need for the procreation became obsolete and cannot be regarded as the primary motivation for creating a polygamy family. â€Å"In the present altered state of customs and laws, men can have no pleasure in a plurality of wives, except from an excess of lust† (Braun 248). The goal of procreation was obsolete even in Augustine’s times, not to mention the American society of the third millennium. The moral desirability of preserving the monogamy as the only acceptable pattern of creating a new family can be justified with the demand for satisfying the spiritual needs of the present day men and women which is possible only on the condition of ensuring the equal rights for both spouses. Considering the spiritual needs of contemporary citizens and Augustine’s definition of family as a spiritual union of two partners, monogamy should remain the only acceptable marriage pattern. Braun, Nathan (ed.). The History and Philosophy of Marriage: A Christian Polygamy Sourcebook. San Francisco: Imperial University Press. 2005. Print. Mooney, Linda , David Knox, and Caroline Schacht. Understanding Social Problems. Belmont: Cengage Learning. 2008. Print. â€Å"He [Jacob] used the women not for sensual gratification, but for the procreation of children† (Braun 247). â€Å"In the present altered state of customs and laws, men can have no pleasure in a plurality of wives, except from an excess of lust† (p. 248).Advertising We will write a custom essay sample on Monogamy as an acceptable system of marriage in America specifically for you for only $16.05 $11/page Learn More Reynolds, Philip. Marriage in the Western Church: The Christianization of Marriage during the Patristic and Early Medieval Periods. Danvers: Clearance Center. 2001. Print.

University dropout Essay Example | Topics and Well Written Essays - 1250 words

University dropout - Essay Example n England had low level of dropout rates (Dearing, 1997; NAO, 2007), the recent data shows that there has been considerable increase in the university dropout rates with only 78.1% of students completing their degree. (Vignoles and Powdthavee, 2008) There are numerous studies contributing towards the cause of dropout while exploring the several aspects of the problems like intellectual, emotional, motivational, interpersonal and attitudinal characteristics. R.E. Pandey (1973) states that though there are several studies on the issue, continued research would enable us to serve at least four important purposes like giving additional reliability to the dominant factors found to the cause of dropout across geographical and social conditions, improve the effectiveness of psychological measurements, compare the findings between the old and new studies and provide up to date information to the educators and counsellors so that they can formulate strategy for the retention and withdrawal of students. A ‘dropout’ is an individual who does not complete or is not able to complete his or her education due to geographical, socio economic and political factors. The present paper attempts to understand the causes for the dropouts in universities by analysing the data gathered from London Metropolitan University. According to Higher Education Statistics Agency increasing number of students will dropout from the universities as more people go into higher education from the so-called non traditional backgrounds, who may be first time university goers, don’t have the experience of relatives and wider social networks to draw on. As per the data revealed from the Higher Education Statistics Agency, 7.4% students left after a year in 2007 as against 7.1% in 2006 which shows that there has been considerable increase in the university dropout rates. According to Gardner, (2007), there are at least 10,000 students who drop out of their degree courses because they feel

Organizatinal Culture Profile Analysis of Imperator Slovakia Ltd Essay

Organizatinal Culture Profile Analysis of Imperator Slovakia Ltd - Essay Example Currently, Imperator manufactures 120 assorted brands. It has over 90 employees and the company continues to develop from time to time. It has maintained ISO standards since 2003. The company has been successful in the development and sale of different products around the world. Imperator has won numerous awards throughout the world and it continues to maintain high performance standards in the face of high level competition from brands from Russia and other parts of the world. The organizational vision is tied with the attainment of the best results on the international front. This is because Slovakia's location makes it a geo-strategic point. The writer of this article seeks to blend his role as a manager in the industry with the internal structures of Imperator. This paper will use organizational culture profile methodologies and tools to match the corporate systems and structures of Imperator Slovakia and how it impacts on the individual activities and capabilities of the writer and other individuals in the organization. The paper will use the models of O'Reilley et al as well as Cable and Judge. This will attempt to examine the linkages between the corporate view and the individual expectations of the company. Organizational Culture Profile Models O'Reilly et al identify that there are three core themes of organizational behavior (487). First of all, research into organizational behavior has renewed focus on person-situation constraints. In other words, organizational behavior is based on the relationship between the people of the organization and what they organizational rules, regulations and culture permit them to do or not to do at different points in time. The second emphasis is on the quantitative assessment of organizational culture. This implies that the organization uses a collective approach to identify the extent to which different features exist within an organization. This is done through the attribution of values or figures to various compone nts of organizations to ascertain the important structures that define and shape up an organization. Finally, there is the use of statistical methods to aggregate and provide definitive cultural features within organizations. In their journal, O'Reilly et al identified through longitudinal data, the components of organizational culture (487). This provided the dimensions within which different organizational cultures could be defined and predicted. This model is known as the Organizational Culture Profile (OCP). The OCP provides the fit of organizations and predicts organizational commitment and job satisfaction that exists within the organization. This paper will apply the OCP to Imperator and attempt to define the organizational culture and system. Cable and Judge on the other hand, defined the relationship between individual persons and the organizational culture or system (548). In their analysis, they identified that the person-organizational fit is important. And individuals a pply to organizations based on their personal qualities. These applicants are selected based on their unique personality and how well that personality fits into the organization (Cable and Judge 551). This paper will also use the P-O model of Imperator to define my

In what sense can we say that humans are uncomfortable with their own Essay

In what sense can we say that humans are uncomfortable with their own vision of the future and what mechanics do they use to cop - Essay Example But then, people would not consider this as the most normal attitude. In fact, the denigrating term ‘paranoid’ has often been applied to describe such individuals. Gripped in paranoia or not, the truth though is that people fear the future just as they fear the dark. This is because the future certainly has a darkness of its own. Even if people plan out in order to ensure that they gain success and happiness in the days or years to come, they are still not so sure about it. Therefore, they just do not seem to get contented with what they have done in preparation for the future. They continue to strive for means that would render them more capable for every possible challenge that the future brings. In Lauren Slater’s Dr. Daedalus, this point is well explained through the works and goals of Joe Rosen, a surgeon that dares to engage in plastic surgery not just for aesthetics but for new physical attributes to enhance the capabilities of man. Slater’s article apparently dwells on the positive effect of anticipating the future. However, fear of the future also has its negative implication. Obsessed with preparing for the future, man tends to reduce opportunities to be happy in the present. This is the argument raised by Adam Gopnik in his article Bumping into Mr. Ravioli. Both articles by Slater and Gopnik may not be entirely dwelling on the issue of the fear of the future but these can give valuable insights that point out how uncomfortable people can be with their visions of the future and how they try cope with it. People’s fear of the future is not without bases. First of all, even if the future does seem dark, there are reasons why people speculate. A number of times the speculations could be accurate, especially because of the well-developed characteristic of observing the way things and events evolve according to the law of motion. The sciences have also progressed greatly through the years, allowing people to grasp the poss ibilities based on current realities. In Dr. Daedalus, Slater discusses about the goal of Joe Rosen to develop wings for man. Slater obviously appreciates what Rosen is doing for people with deformities but even she could not help but take an ambiguous position regarding the aim of creating a winged man. Slater writes that Rosen’s â€Å"ideas of altering the human form are repugnant and delicious, and that’s a potent combination to unravel.† (321) Acknowledging the fact that man is perpetually in search of means to make life more convenient, Rosen sees the future in which the desire for easy travel is realized by having wings. This is indeed a wonderful prospect but the idea can also be absurd and even unacceptable if man also considers the body as sacred according to the tenets of his religion and traditions. Here lies one of the bases for being uncomfortable about the future; even as the future is inevitable, man simply cannot face it with an attitude devoid o f concepts that are much linked to the past. In fact, people even find it difficult to face the present in a more liberating manner because of influence or ideas that have been embedded in the mind for centuries already. The state of being busy is the sum of past and current attitudes as Gopnik explains. Gopnik writes that â€Å"busyness is felt so intently here because we are both crowded and overloaded† and that â€Å"we exit the apartment into a still dense nineteenth-century grid of street

Enterprise Architecture as Strategy Essay Example for Free

Enterprise Architecture as Strategy Essay Technology is shifting at a faster rate resulting in development of new methods that assist in completion of certain technological demand. This has given birth to different enterprise architecture frameworks that fulfill the requirements of day-to-day activities. Architecture is a framework of guidelines, principles, models, standards and strategies that directs, construction and development of business process, design and information and resources through enterprise. Hence, enterprise architecture is a blueprint, which defines the structure and operation of a given organization (Fowler Rice 2003). Thus, a foundation in which an organization can determine how to achieve current and future aims. There are many types of EA frameworks with specified capabilities. Some of these frameworks include ToGAF, Zachman, FEAF, DoDAF and EAP. The aim of this paper is to analyze ToGAF, and analyze how it compares with other EA frameworks. The Open Group Architecture Framework (TOGAF) is an enterprise architecture framework, which approaches the development of enterprise information architecture through design, planning, governance and implementation. This EA framework employs four pillars to achieve its goals: Application, Business, Technology and Data. Before the architect plans for current and future aims of the organization, they are provided with foundation architectures that form the basis that they will use for the new development. The four pillars play a crucial role in ensuring that the process is successful. Business architecture allows the definition of governance, business strategy, the organization and any other important processes of the given organization. Applications architecture allows the provision of the blueprint for the specific application to enable the interaction, deployment and create relationships between the important business processes of a given organization. Data architecture describes the structure of the given organization and defines physical and logical data assets that are in the given organization. Technical architecture defines the software, hardware and network infrastructure that is in place and the required technical resources to accomplish the mission in question. The original aim of the TOGAF was to design and develop technology architecture for a given business entity. However, the framework has evolved becoming a methodology that is used to analyze overall business architecture. This resulted into splitting of the enterprise methodology into two parts: Architecture Development Method (ADM) and Enterprise continuum. The ADM ensures that the enterprise architecture meets the requirements of the organization in terms of business needs and information technology needs. Its ability to be tailored ensures that organizational needs are factored in each of the different execution steps of the architecture planning process. The process is usually cyclic and iterative because the entire process is split into phases. The ADM supports nine phases; the first is the preliminary and the second to the ninth ranges from Phase A to Phase H. Each phase requirements are checked and ensured that it fulfills its basic needs. For example, Phase C combines Application and Data architecture and phase B and C ensure that the clarity of the information architecture is achieved (Lankhorst 2005). For the ADM to be successful, Enterprise Continuum comes handy. Generally, the Enterprise Continuum can be seen as a ‘virtual repository’ of all the assets of the architecture that is in an organization. These assets may include architectural patterns, architectural models, architecture descriptions and other important artifacts. Enterprise Continuum brings together Solutions and Architecture Continuum. The Architecture Continuum structures the re-usable architecture assets, which brings together representations, rules, relationships of information systems that are available to the enterprise. The Solutions Continuum defines the blocks that are used by the Architecture Continuum. This then allows the architectural building models and blocks that assists building the architecture design and eliminates ambiguity during analysis and implementation of the process. Usually there is a relationship between the different EA frameworks in terms of how it operates and ways that enables it to accomplish its duties. Zachman Framework and TOGAF ADM part share some common features. ADM mapping in relation to the Zachman Framework supports a correlation. The Zachman Framework has a well established and comprehensive taxonomy that supports various models, viewpoints and other important artifacts, which an enterprise may consider developing as a phase of the EA (White 2007). The Zachman Framework covers the 30 cells, but the TOGAF does not cover all the cells. However, it is possible for the TOGAF to develop viewpoints to accomplish aspects of Zachman Framework. Nevertheless, there are some viewpoints that are supported by TOGAF, which are not included in the Zachman Framework. For example, the missing viewpoints include manageability and security. The purpose of the architecture is to define viewpoints, an aspect that is supported by the TOGAF ADM but lacks in Zachman Framework. Zachman Framework vertical axis provides a source of potential viewpoints while the horizontal may provide generic taxonomy concerns. Thus, the Zachman Framework does not have means for processes for conformant views or developing viewpoints. Hence, it does not employ a perspective that is shown by TOGAF’s ADM. FEAF structure resembles with TOGAF because it is portioned into Data, Business, Technology and Applications Architectures. Thus, it contains guidance that is analogous to TOGAF architecture and its architectural viewpoints and perspectives. However, the rows that are in the FEAF matrix do not directly map to TOGAF structure. However, the mapping of ADM to Zachman Framework has some correlation between TOGAF and FEAF. Hence, the columns that are in the FEAF matrix correspond to the three architecture domains that are supported by TOGAF; the fourth TOGAF domain covers business architecture that lacks in the FEAF structure. Enterprise Architecture Planning (EAP) is a framework that brings together Applications, Information and Technology Architectures in fulfilling the requirements of architecture. Thus, it shares many concepts with TOGAF because the aim of EAP is to form blueprints for architectures to solve business problems. Moreover, EAP supports the nine phases that are supported by the TOGAF (White 2007). The first three phases in the EAP (Business Architecture) maps to the Phase B of TOGAF ADM. Baseline Description, which is the step 4 in EAP maps to Phases C and D of TOGAF ADM. These are some of the basic features that both frameworks share. However, EAP does not support taxonomy of various views and viewpoints when compared to the TOGAF architecture. Department of Defense Architecture Framework (DoDAF) defines the architecture systems into consistent and complementary views. It defines a structure and mechanisms that help in understanding, visualizing and assimilating the complexities and broad scope of a given architecture design through tabular, graphic and textual means. Thus, it shares minimal aspect with TOGAF. In fact, TOGAF focus on the methodology of architecture in terms of â€Å"how to† without bringing into consideration architecture description constructs. This perspective is different when it comes to the DODAF architecture. DoDAF main functionality focus on the architecture through a given set of views without any specified methodology, a perspective that is different from TOGAF, which has a specific methodology (Bernus Fox 2005). ADM guides the way that TOGAF operates, an aspect that is less exhibited in the DoDAF. This is because the purpose of architecture determines description of use and supports a well tailored process to fulfill the requirements of the EA (McGovern Ambler 2003). DODAF requires that all information, analysis and products to build should be put forefront before building the architecture. However, TOGAF specify certain requirements that should be in place and grouped into the four pillars. DoDAF supports three â€Å"views† System, Operational and Technical while the TOGAF support four views. However, â€Å"views† in DoDAF differs from the view that is seen in the TOGAF. Deliverables and artifacts that are defined in the DoDAF have no corresponding parts in the TOGAF ADM. This is because DoDAF goes deeper in determining details of the specific architecture. Thus, DoDAF are at the system design level rather than in TOGAF, which is in the architecture level. Nevertheless, the level of detail can be included in the ADM especially at Phase B, C and D of the TOGAF. Enterprise Architecture plays an important role in ensuring that the business strategy and the requirements of a certain process are achieved. TOGAF approach is useful in achieving a business-oriented process through a well defined methodology. TOGAF have common features and minor differences with other EA such as the Zachman, FEAF, DoDAF and EAP. The view and viewpoint that is incorporated by the TOGAF ensures that the requirements of the organization are achieved. Thus, TOGAF plays an important role, which is envisaged by other Enterprise Architecture Framework. It fulfills the requirements that it is assigned, however, fulfills it different from the other EA frameworks. References Bernus, P. Fox, M. (2005). Knowledge Sharing in the Integrated Enterprise: Interoperability Strategies for the Enterprise Architect. London: Birkhauser. The book addresses Enterprise Architectures and Enterprise Integration in a way that makes it easy to utilize Enterprise Models and other Modeling Tools. It brings together the different models and forms of a framework into fulfilling a requirement. Thus, it develops interchange models between the given modeling tools, maintain its interdependencies and knowledge on the re-use of enterprise models. The authors also provide means towards the achievement of the ISO9001:2000. The book brings into consideration Design of Information Infrastructure Systems for Manufacturing (DIISM’04) and International Conference on Enterprise Integration and Modeling Technology (ICEIMT’04). Fowler, M. Rice, D. (2003). Patterns of Enterprise Application Architecture. New York: Addison-Wesley Publishers. The book provides proven solutions to the problems that are experienced by information system developers. The book utilizes code example in terms of C+ and Java. The book turns the problems that are associated with enterprise applications developers into a new strategy that eliminates these problems and ensures that the developers are in an environment that they can easily embrace. The authors’ helps professionals to understand complex issues associated with architecture. The book shows that architecture is crucial in completion of application development and multi-user environment. In addition, the book provides patterns and context in EA that enables the reader to have proper means to make the right decisions. Lankhorst, M. (2005). Enterprise Architecture at Work: Modeling, Communication, and Analysis. New York: Springer. The authors bring clearly the complexities that are associated with architectural domains. It brings into consideration description of the enterprise architecture and fulfillment into an organization in terms of processes, structure, systems, applications and techniques. The book brings into consideration description of components and unambiguous specification to allow for a logical modeling language. They utilize their skills in ensuring that the architects have concrete skills that fulfill the architectural practice. It also gives means that allows communication between stakeholders that are involved in these architectures. The authors also provide means to assess both qualitative impact and quantitative aspects of the given architectures. Modeling language that is utilized has been used in real-life cases. McGovern, J. Ambler, S. (2003). A practical Guide to Enterprise Architecture. New York: Prentice Hall PTR. The authors of the book have hands-on experience in solving real-world problems for major corporations. The book contains guidelines that assist the architects to make sense of the systems, data, services, software, methodologies, and product lines. The book also provides explanation of the theory and its application to the real world business needs. Perks, C. Beveridge, T. (2003). Guide to Enterprise IT Architecture. New York: Springer Publishers. The book brings into consideration different Enterprise Architecture frameworks. The authors’ clearly explains development of a modeling concept through various technical architecture, e-business and gap analysis. Moreover, the book brings into consideration operating systems and software engineering principles. Moreover, the book relates EA with service instances, distributed computing, application software and enterprise application integration. Ross, J. Weill, P. (2006). Enterprise Architecture as Strategy: Creating a Foundation for Business Execution. Chicago: Harvard Business Press. The aim of EA is to define the requirements of an organization in terms of job roles, standardized tasks, infrastructure, system and data. Moreover, the book also gives guidelines in the way that organizations will compete in a digitalized world providing managers with means to make decisions and realize visions that they had planned. Thus, the book explains EA vital role in fulfilling the execution of a given business strategy. The book provides thoughtful case examples, clear frameworks, and a proven and effective way of achieving EA. Scheer, A. Kruppke, H. (2006). Agility by ARIS Business Process Management. New York: Springer Publishers. The authors’ brings into consideration the benefits that are associated with utilizing of varies EA frameworks. It brings into consideration the various differences that are seen in each EA framework. Moreover, the authors explores the benefits that will result if a given framework is utilized in a given business strategy. Thus, the book is business oriented with EA playing an important role. Schekkerman, J. (2003). How to Survive in the Jungle of Enterprise Architecture Frameworks, 2nd Ed. New York: Trafford Publishers. This book defines the role that is played by enterprise Architecture Frameworks bringing clearly the main difference between the common Enterprise Architecture Frameworks. This book provides the right procedures and means that can allow selection of the right Enterprise Architecture Framework. The book further gives the history and overview of various Enterprise Architecture Frameworks and the capabilities that the specified Enterprise Architecture. Some common features of EA that the book explores are principles, purpose, scope, structure, and compliance and guidance to ensure that the right EA is chosen. Wagter, R. Steenbergen, M. (2005). Dynamic Enterprise Architecture: How to Make it work. New York: John Wiley and Sons Publications. The authors of the book present a way towards EA that enables organizations to achieve the objectives of their business. The book focuses on governance of the IT organization, advice and strategies provide tangible tools that assist in the achievement of the goals of the organization. If all the directives are followed the organization will achieve its goals at a faster speed. White, J. (2007). Managing Information in the Public Sector. New York: M. E. Sharpe. The book covers the basis of information technology, political and managerial issues that revolve the EA. This book is specifically written for the public and it covers all problems that are related to IT and the public.

Character Analysis Of Annie Hall Movie Film Studies Essay

Character Analysis Of Annie Hall Movie Film Studies Essay Overview of the movie Annie Hall is a classic romantic comedy in American which explores the nature of sexual relationships. The movie is focus on the relationship between two main characters Alvy Singer and Annie Hall. They had gone thought happiness and tears over years. However, due to their different personality and view of life, they finally break-up and lived their own lives with other partners They live, they love, and they screw up. About Alvy Alvy has described his life as unhappiness, suffering and full of loneliness at the beginning of the movie, and he was obsessed with deaths. Seemly, he was pessimistic. He only saw the worst side of people and all the things are negative in his eye, this feature point out his hostile characteristic. He cannot trust people and develop judgments based on his own perception and value. When Alvy was young, his living environment was detrimental. For example, when he was nine, he read a book talking about the universe is expanding and will one day explode; he was criticized as a child of acing on early sexual impulses of kissing a female classmate; he suffered from shadow of being a Jewish and narcissist. These experiences had affected the development of his personalities of becoming pessimistic, self-loathing and inner anxiety. Alvy belongs to Neuroticism, according to the Big Five model of personality types developed by Costa McCrae. He shows depression, hostility, anxiety, and impulsiveness. His emotional is always changing over the time and unstable. About Annie In direct contrast, Annie is an aspiring singer from the Midwest, with a flighty personality, insecure streak, eclectic wardrobe, who uses words like la-dee-da, Grammy, and neat. she provides much of the positive attitude in contrast with Alvys negative. Relationship between Alvy and Annie Before Annie, Alvy had two failed marriages. The story had no provided clear explanation of why he failed these two relationships, but we can still make a guess based on the story plot. It might because of Alvys Neuroticism characteristic and different expectations on each other. Alvy and Annie were sweet and passionate at the beginning of theirs relationship. They had sex frequently that could possibly get a Guinness record, which is a joke from Alvy. However, time made it different now. They gradually had sexual problem leading Alvy thought that Annie did not make love with him wholeheartedly, however, Annie insisted that there was just a proceeding to another stage of their relationship. Other than their sexual problem, Alvy and Annie were holding very different views towards lives. Annie thought Alvy did not try to understand her and was too self-central. For instance, when Annie had a bad mood due to overslept, Alvy just thought that she was angry since she was in a period. Annie said he was too selfish to improve himself depend on her, since Alvy of thought she was not smart enough and lack of education. Moreover, Alvy did not like marriage and commitment, which made Annie mad and reconsider about their relationship, Did Alvy really love her? But, we can understand that Alvy express his love in own special ways. Their difference had caused their relationship become problematic. Application of Psychological Theories for Relationship Love, always is the abstract feeling and complex emotion of human beings. Therefore, psychologists tried to develop some scientific approaches to let people know more about it. In the following paragraph, I would to use three psychological theories to analyze the relationship between Alvy and Annie. There are the 1) Love triangle theory, 2) Attachment theory, and 3) Love style theory. à ¢Ã¢â€š ¬Ã†â€™ Love Triangle Theory and its Application The theory was developed by Robert Sternberg, and which suggests that a relationship develops by three components and A perfect love should be consisted of all of them. The three components are 1) passion, 2) commitment, and 3) intimacy. Passion Passion is a very strong subjective feeling that about a persons. It is an intense emotion pressing feeling, enthusiasm, and the desire for something. Passion including the emotion those lead to romance, physical attraction, and sexual consummation. Usually in a relationship, the passion is very strong at the beginning. This explains why some couples have sex more frequently at beginning but then decline by time. Passion might fade out if the relationship is not maintained well. In the movie, we can see Alvy showed his passion thought had sex with all his partners among all three relationships. Because they were sexually and physically attractive to each other. Looking at the relationship with Annie, Alvy said that they had frequently sex at the early stage of the relationship but then decrease and created sexual problem. This is the normal phenomenon told by this theory that passion is usually stronger at the beginning and then become weaker over times. This is what we saw on their sexual problem, and a proceeding to another stage of their relationship said by Annie. Commitment Commitment is a promise, the intention that how much people want to stay in the relationship. In the short term, it refers the decision to remain with another; and in the long term, the shared plans and achievements made with that other. For example, a man loves his girlfriend seriously and wants to live with her for the rest of life. He could make the long term commitment to marry her. Before Annie, Alvy had marriages twice. Getting marriage is considered as a kind of long term commitment. Although the marriages Alvy had were failed, we can know that Alvy is kind of person who willing to make promise, at least to his personal level. Annie thought that Alvy did not like marriages and making long term commitment with her. This might because of their expectations is different with each other. To Alvy, he had already had two unsuccessful marriages, and he may not want to get into marriage and being hurt again. Alvy was messed up when Annie tried to move into his apartment, and he did not agree that having a relationship meaning to living together. His view toward love was very different with Annies, and which to her living together indeed commitment is. However, we can still see the intention of Alvy that how much he wanted to be with Annie. He let Annie to live with him when their relationship just started. He displayed a short term commitment that wanted to remain Annie by letting her in. But he failed to make long term commitment with Annie and which about consider the future of their relationship. For example, Alvy flew to California and tried to gain Annie back to stay with him in New York, but that was not viewed as long term commitment or expression of love to Annie, because Alvy did not making any promise for their future plans like marriage with Annie. Intimacy This is constructed by two elements, 1) the overlapping self-concept and 2) interdependence behavior in the relationship. Self-concepts: This is about how people perceive who they are. Those may include dreams, goals and aspirations in life. In explain the Overlapping self-concept, there is about when two people come together and find their common grounds, and willing to share their similar lives. Interdependence behavior: These are interdependent relation to overlapping self-concept. In a relationship, people expect they can depend on their partner to attain certain targets together. This is the process that request give-and-take action in order to achieve common goal. They are the relation expect their future lives are rely on their partner, and trust and understanding is important. In the movie, Alvy failed to display intimacy for his love. Alvy and Annie had different view and expectations toward their own and lives. They both have their self-concept and did not overlapping with each other. For example, Annie loved California and wanted to live there, but Alvy hate there and insisted that he only wanted to stay in New York. Since Alvy is self-central, he unwilling to give way to Annie and try to solve the conflict between them, this restricted Annie willingness to stay with Alvy because she could not find a common ground with him. Without overlapping self-concepts in their relationship, it is difficult to perform interdependence behaviors because they did not try to perform give-and- take action and fully trust on each other. Eventually, this is explained that Alvy and Annie are unable to depend on each other and live together for life long. Hence, Alvy showed his intention to stay with Annie and remain her. But he did not involved serious thinking about their future. When Annie thought there was no long term commitment and no intimacy in their relationship, their love is just take court of Infatuated Love. They are just physically and sexually attractive to each other but did not overlapping self concept with their partner. Imperfect relationship made their passion gradually faded out over time; eventually their love had gone reasonably. Attachment Theory and its Application Attachment style is likely to exert a very pervasive influence on the individuals relationship with others, because it reflects general views about the rewards and dangers of interpersonal relationships. There are four types of attachment styles, and divided into secure and the insecure type. In this movie, we discover insecure type of Fearful-avoidant attachment appears on Alvy. Fearful-avoidant attachment (Low self-esteem, Interpersonal Mistrust) Fearful-avoidant people view negatively to themselves and also the partners. They are afraid of getting close with others in order to avoid rejection or being hurt. The reasons behind is because they unwilling trust others or to depend on them. They are often hostile and dont realize when they are getting angry. Also, they tend to have problems getting along with others, are often jealous, and tend to use alcohol to reduce anxiety in social situations. According to the Journal of Personality and Social Psychology written by Patricia Noller and Judith Feeney, they mentioned that Avoidant attachment holders had a comparatively less satisfying and intimate relationship. This was what we saw on Alvy. As we know that Alvy did not trust and rely on others. He was self-loafing characteristic and always tried to keep distant from others. Obliviously, Alvy belong to fearful-avoidant attachment style. They are kind of people that fear of being hurt, since Alvy had failed in marriages twice, he avoided getting too close with people, but desired a close intimate relationship at the same time Therefore, Alvy displayed sort of distance from Annie when he with her. He argued about Annie movie into his apartment, and claiming that having a relationship not meaning to live together. On the other side, he desired to get closer with her. He asked Annie to take some adult education courses in University for improve herself. While Annie went out to have a meeting with the University professor, Alvy distrust Annie and spied her. Because of he was hostile and thought there were affair between Annie and the professor. Alvy viewed all things negatively, and unwilling to trust people, including the one he love. This Fearful-avoidant attachment character on Alvy had affected his relationship with others and also unable to develop true love relationship with Annie. Compare with other attachment holders, they might experience less the Candy of love because they avoided intimacy with others, and did not trust with wholehearted. Love Styles and its Application This style was developed by John Lee and which suggests that there are six love style displayed by human beings. The six love styles are: Ludus, Storge, Eros, Pagma, Mania, and Agape. Each love style is developed by peoples personalities and leads to various acts in the relationship. Ludus and Storge are the love styles that we saw on Alvy. Ludus Ludus is a game of playing love. They strive to fulfill their needs of Entertainment and Excitement in love. They are enjoying to having sexual excitements with different partners. For them, love is not to be taken too seriously and emotions should be kept in check .Researchers have found that ludic lovers are linked to sexual aggression. Psychologists pointed out that Avoidant attachment holder would more likely perform Ludus love style. Seemly, we can see Alvy perform in this way. He met and also had sex with different women after broke- up with Annie. Alvy might just fulfill the sexual excitement with those unfamiliar women, and even did not consider there are love existed between them, because his heart still belonged to Annie. When Annie called him, he decided to cheat to her that he saying he was alone and rush to Annie immediately by left his temporary partner on the bed. Storge Storge love lacks passion and intensity. This style of love usually begins relationship out of friendship, which eventually develops into feelings of romantic love and intimacy. They are still able to be friends after separated. Sex is viewing as bonus to them, but not the usual way to express their love. For them, commitment is the bonding that linking them together, thus, it is more important. Viewing the Alvy and Annies relationship, they had the Storge love style. They felt interested in each other after they first met in tennis court. They build their relationship from friend to lover, They talked, dated and finally fell in love.Although their relationship becomes problematic, they were still important to each other. For example, one night that Annie found two spiders in her bathroom, Alvy ran to her in the early morning and help her kill that two big spiders, even they were broke-up already at that moment. To Alvy, Annie always was the special one that made him changes, although that he was still self-central. Conclusion The Neuroticism personality and Fearful-avoidant attachment style of Alvy was the main factor leading to the breakage of the relationship. Alvy brought his own value into the relationship, making all things negative. Also, he did not trust and kept distant from others and self-central. All these behaviors caused Annie could not stand him anymore and leading their relationship to disappointed result. Alvy was not able to develop commitment and intimacy with his partners and taste the Candy of perfect love eventually. Although Alvy and Annie broke-up finally, they were still building a relationship in term of friend. From the movie, we can understand that Alvy love Annie very much and wanted to gain her back. He wrote a play at the end of the movie, with the same conversation that they had in California, but different ending with Alvy successfully gaining Annie back. Alvy was hoping that one day Annie would understand his love. In my opinion, the movie was quite sad because it was not with a happy ending. However, it did a good job in deliver message about the self reflection in love and that We should treasure the love you got! (Word Count: 2652)